When undertaking SEO for your website or your clients websites, you need to consider a few things. Without good SEO your website and business will have little to no interest and not targeting your interested customers. Doing keyword research and undertaking SEO can be very time consuming, but time that needs to be spent doing the correct research and building, because we say it all the time – you can have a brilliant looking website, but no customers or enquiries.
Those that search your business name could possibly find it, all the other keywords for your products and pages could be secondary and your customers may be actually finding your competitors websites and there products. You need to make sure you have done your keyword research on your website, then follow these top 5 SEO tips and you will be far on your way to a good SERP position.
Some companies actually try to do SEO themselves to save money and its the same with there websites. I see many companies go and create there own website using
FREE online website builders but carry lots of disadvantages. Just like doing your own SEO it isn't as easy as entering a few descriptions and keywords, you need to do the correct research, correct characters and targeted keywords.
You can't just enter a description and keywords to expect to get a page one ranking in Google, Bing or Yahoo! Like most think they can, there is a lot more to SEO and once you have done these 5 tips, this wont guarantee to put you at the top of the search engines, these are the basics which everyone should no if thinking of undertaking SEO. Once done these 5 tips there is even more which you need to and read up yourself on Link Building strategies.
1. Keyword In The URL
This is the most important place to put your targeted keywords and can be great for
ecommerce businesses to have there product title in the website URL. You might of seen websites when searching through Google that look similar to: (http://www.company.com/your-keyword-here.html). You don't need to have the exact word in the same order as your targeted keyword, but having those words in different order will help just as good. Either way, having your targeted keyword in your URL weathers not in order or in order will have an increased value in your search ranking results page position. (SERP).
You see many people trying to take advantage over this by purchasing multiple domain names. For an example, if you are selling chocolates in Nottingham. A lot of companies will purchase domains such as ''www.cheapchocolatesinnottingham.com'' – ''www.chocolatesinnottingham''. Which can carry a lot of disadvantages for your main website, duplicate content, etc. which can have negative affect on your SERP but there are some advantages too if you do this correctly.
Just like Zenbix, we don’t do this. We target a brand able domain and do regular link building to our brand able website, we don’t try and cheat the search engines. J
2. Keyword In The Page Title
The page title is very important too, the title of the page is what you will see as the tab in your browser window or in the Search engines when your customers search for something within Google, you will see A) Website title. B) Website Description.
If you have your targeted keyword phrase appear the same order as your keyword phrase, just like your URL and description this is the most powerful way of optimizing for that keyword. This will produce great results within the search engines.
3. Keyword In Heading Tag
The H1 heading tags are quite important part too, the heading tag which include H1 are the most powerful heading and have a few little benefits believe it or not. There are quite a few other headings after the H1 followed by H2 and H3, which are your sub headings.
The sub headings for the optimization is not really necessary and could be seen by the Search engines as keyword stuffing if there is not enough of uniqueness of the page and headings. Just like anything, do go overboard and do it correctly by having a good heading tag, which can offer quite a bit of benefit.
4. Keyword In Body Of Page
When writing or creating a page, a lot of people tend to put their keywords in the body description and repeat them quite a lot of it. Well this is actually the least most important place to place your keywords.
Just like the H1 tag, rather than putting them all over the page, just use one targeted keyword somewhere in the body text but mainly consider the context of your page and to use other related LSI keywords to help the search engine robots understand the context when they visit.
5. Image Optimization
When you search a picture in Google, Bing or Yahoo! of something for an example, Gym Squat Exercise. You will see the image of what you searched and instantly recognize what’s going on in the photo. The problem is that this isn't the actual recognition and works a little differently than most people think.
It's all down the search engine robots that pickup information to match your search request. This is down to something called the image alt text. It's a piece of text, which the search engines see, on the image to understand the image and match your request. Before you start and upload your image, pick a good filename for your image, preferably a file name you want that image to rank for and insert your code. If using wordpress you can click on your image inside of the post or page and insert the alt tag. (
example) or use the HTML below.
<img src="filename.gif" alt="Alternative description goes here">
I hope I have explained some of these great SEO benefits for you and tips to help your SEO. As said, these 5 tips are the basics which everyone should know if undertaking SEO. There is a lot more to this than you think, once done these 5 great tips, you can read up on some great link building strategies which can be used to maintain your ranking position for your keyword phrases.
We can't go explaining any link building tips as we are a SEO company and offer these services. Rather than not only loosing sales, we wouldn't want our competitors reading this.
If you are a company and are new to SEO you might wish to consider a company to work with you on this SEO process. As said above, it can be very time consuming and can be a long process of weeks, months and even years of SEO work to receive good results within the search engines depending on your keywords.
This is why Zenbix SEO team are proud to offer fantastic SEO services at great rates and get quick results. Our team work around the clock 24-hours a day with link building and SEO optimization. We have a bunch of SEO systems setup packed solid with SEO tools and things we need to get you great results for your business.
